Motion Graphics/Video Production
I am leading the design and production of a suite of videos for Rutherford + Chekene. The project aims to raise awareness about their UC Santa Cruz Kresge College Student Housing and Academic Building project, a uniquely complex and innovative renewal effort. After meeting with R+C’s team, we landed on a multi-pronged approach. I am developing a longer, comprehensive video and several smaller, more targeted videos covering key topics.
For these videos, I interviewed subjects, developed scripts and shot lists, filmed at the project site, planned and created graphics and animations, selected music, and edited together all of the elements.
ROLE
Director
Writer
Producer
Motion Graphics Designer
Sound DesignerDATE
OngoingTOOLS
Adobe After Effects
Adobe Illustrator
Introduction Video
The first video we released provides a high-level overview of the project and its many components.
Prefabrication Video
This video explains three different approaches to prefabricated construction, as well as the trade-offs of each, in an approachable and easy-to-understand manner.
Deep Dive Video
[COMING SOON!]
The final installment of the video series will be an in-depth video featuring interviews of key project team members, footage from the project site, and motion graphics. Together, these elements will tell the story of the collaboration and innovation that went into this unique project.
