R+C Website Redesign
To support increased recruiting efforts and ongoing business development/sales, my team was asked to redesign and modernize the company website. I managed the project—working with stakeholders to define our goals for the site, to select and hire a web design/development consultant, and to prepare initial wireframes to hand-off to the consultant.
After the web design/development consultant developed an updated visual identity for the new website and transferred over content from the previous website, I returned to the project and built upon that work—designing and developing new visual and written content for seven pages of the website.
ROLE
UX/UI Designer
Web Designer
Project Manager
Copy WriterDATE
OngoingTOOLS
Figma
Webflow
Adobe Illustrator
Mural
Discover
To determine what content was important to include on our website, I conducted an audit of the existing company website and a dozen industry peers’ websites.
Next, I worked with my team to create a suite of proto-personas based on each of our target audience segments.
To understand how the brand voice could be incorporated throughout the new site, I conducted an exercise based on the concept of affinity diagramming where I collected existing transcripts from recent interviews with firm leaders, highlighted key areas, then transferred each quote to a sticky note on Mural, and sorted them into groups by theme.
Structure
We held a team white boarding session to explore how the new site should be structured. With the existing site structure and competitor research for reference, we iterated on several different possible configurations until we finally arrived at the final version of the new site map.
Design Phase 1
To communicate our team’s vision for the new website, I prepare initial conceptual wireframes of key pages then met with my supervisor to get feedback and made updates accordingly. Once they were ready, these wireframes were given to our website design/development consultant who referenced them to develop a new visual identity for the website transferred content from the previous website to the new one.
Design Phase 2
After the web design/development consultant developed an updated visual identity for the new website and transferred over content from the previous website, I returned to the project and built upon that work—designing and developing new visual and written content for six pages of the website (one of these pages is pending final approval, so five are shown below).
Icon Design
For the updated About Us and Careers pages, I developed a total of 14 custom icons using Adobe Illustrator.
Animation
The new Sustainability page includes a video I originally created for social media using Adobe After Effects announcing the firm’s commitment to the SE2050 initiative.