R+C Website Redesign
Preparation and
Project Management
To support increased recruiting efforts and ongoing business development/sales, my team was asked to redesign and modernize the company website. I managed the project—working with stakeholders to define our goals for the site, to select and hire a web design/development consultant, and to prepare initial wireframes to hand-off to the consultant.
Discover
To determine what content was important to include on our website, I conducted an audit of the existing company website and a dozen industry peers’ websites.
Next, I worked with my team to create a suite of proto-personas based on each of our target audience segments.
To understand how the brand voice could be incorporated throughout the new site, I conducted an exercise based on the concept of affinity diagramming where I collected existing transcripts from recent interviews with firm leaders, highlighted key areas, then transferred each quote to a sticky note on Mural, and sorted them into groups by theme.
Structure
We held a team white boarding session to explore how the new site should be structured. With the existing site structure and competitor research for reference, we iterated on several different possible configurations until we finally arrived at the final version of the new site map.
Design
To communicate our team’s vision for the new website, I prepare initial conceptual wireframes of key pages then met with my supervisor to get feedback and made updates accordingly. Once they were ready, these wireframes were given to our website design/development consultant who took primary responsibility for progressing the design to a high-fidelity prototype and building the new website.
